Financial and business terms. 2012.
Direct response television — Direct Response Television, or DRTV for short, includes any television advertising that asks consumers to respond directly to the company usually either by calling an 800 number or by visiting a web site. This is a form of direct response… … Wikipedia
Direct mail — Direct mail, also known as junk mail, advertising mail or admail, is the delivery of advertising material to recipients of postal mail. It forms a significant subdiscipline of direct marketing. Some organizations attempt to help people opt out of … Wikipedia
direct response ad — UK US noun [C] MARKETING ► an advertisement to which a customer can reply to show interest in a product or service, by filling in a form, phoning a number, sending an email, etc.: »When you use a direct response ad in any media, you must include… … Financial and business terms
Direct marketing — For distribution and retail sales of comic books, see direct market. Marketing Key concepts … Wikipedia
direct-mail marketing — Method of merchandising in which the seller s offer is made through mass mailing of a circular or catalog or through a newspaper or magazine advertisement, and in which the buyer places an order by mail, telephone, or Internet. The rise of retail … Universalium
Television advertisement — Commercial break redirects here. For the Blur song, see Modern Life is Rubbish. A television advertisement or television commercial, often just commercial, advert, ad, or ad film (India) – is a span of television programming produced and paid for … Wikipedia
Vince Offer — Born Offer Shlomi[1] April 25, 1964 (1964 04 25) (age 47) … Wikipedia
Carlill v. Carbolic Smoke Ball Company — Infobox Court Case name = Carlill v. Carbolic Smoke Ball Company court = Court of Appeal (Civil Division) date filed = date decided = 7 December 1892 full name = Carlill v. Carbolic Smoke Ball Company citations = [1893] 1 QB 256 judges = Lindley… … Wikipedia
Ryanair — For the unrelated American passenger airline, see Ryan International Airlines. For the unrelated American cargo only airline, see Ryan Air Services. Ryanair IATA FR … Wikipedia
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
